The Leading Authority on
Customer Acquisition Strategies for
Businesses Selling to Other Businesses.
How I went from cold calling and cold emailing prospects
to generating and following up with leads?
Download White Collar Prospecting and learn how to create warmer sales opportunities.
Start with a diagnosis. Then execute.
New Business Audit
(for B2B sales organizations)
Find out why good prospects aren’t on your calendar. A diagnostic of your sales organization across the three drivers of appointment generation: Ideal Client Profile, Unique Selling Point, and Outreach Mix. Delivered as a written report plus live findings session.
$5,000
Cold-2-Warm™ Outbound Prospecting
(for B2B sales organizations)
Stop letting your sellers cold call into the void. A done-with-you outbound system that warms prospects with direct mail, sequenced sales letters, and targeted advertising — before your sellers ever pick up the phone.
$10,000
The Bridge™ Inbound Lead Generation (for B2B sales organizations)
Build a pipeline of prospects who come to you first. A done-with-you inbound system using lead magnets, owned media, and educational content to capture prospects who are already curious — so sellers spend their time on people who’ve raised their hand.
$12,500
White Collar Prospecting
A practical guide to replacing random, low-percentage prospecting with a more reliable appointment-generation strategy.
For most sales professionals, lack of sales skill is not the problem. The problem is getting the attention of the right prospects — and getting the opportunity to sell.
The Sovereign Seller
A weekly email for B2B salespeople who want to build their own pipeline.
Prospecting mastery, warm-meeting tactics, and the mindset of career sovereignty
— delivered every Sunday.
Subscribe to our free monthly insight email
Let’s work together
Ready to build a better new-business system?
If your sellers are working hard but the right prospects still aren’t showing up, let’s talk through what’s happening and where Nichols & Associates can help.
